Market Briefs

January Market Brief – GULBOR Highlights

February 20, 2026

The January 2026 housing market across Franklin, Hart, and Stephens counties showed modest improvement compared to last year, while activity cooled slightly from December. A total of 68 units sold, representing an 11.5% year-over-year increase, though down 5.6% month-over-month as the market entered the new year. Sales volume reached $22.86M, up 8.5% year-over-year, but down 3.8% from December.

The median sale price settled at $267,500, reflecting a 9.0% decline year-over-year and a slight 0.5% decrease from the prior month, suggesting continued price sensitivity among buyers.

On the supply side, inventory conditions shifted as the year began. There were 398 active listings, up 13.1% year-over-year, though down 5.5% month-over-month. New listings totaled 128, a 2.3% decrease from January 2025, but a 19.6% increase from December, indicating renewed listing activity to start 2026.  Download the PNG Version Today!

Quick Snapshot of January Key Metrics 🔍

 
MetricJan 2026Y/YM/M
Sales Volume$22,859,000+8.5%-3.8%
Units Sold68+11.5%-5.6%
Median Sale Price$267,500-9.0%-0.5%
New Listings128-2.3%+19.6%
Active Listings398+13.1%-5.5%

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