Market Briefs

January Market Brief – GMLRA Highlights

February 20, 2026

The January 2026 housing market across Habersham, Rabun, and White counties reflected a slower start to the year compared to last January. Sales volume reached $33.2M, down 21.8% year-over-year, with 77 units sold, a 3.8% decrease from January 2025. While overall activity softened, the median sales price declined to $347,500, down 7.9% year-over-year, suggesting continued price sensitivity among buyers.

Inventory levels expanded to begin the year, with 263 new listings, a 20.1% increase compared to last year, and 666 active listings, up 23.8% year-over-year. Month-over-month, sales volume fell 31.3%, while units sold decreased 30.6%. The median sales price increased 2.2%, new listings rose 30.8%, and active listings dipped 5.9%, reflecting typical seasonal shifts entering the new year.

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Quick Snapshot of January 2026 Key Metrics 🔍

 
MetricValueY/YM/M
Sales Volume$33,238,331-21.8%-31.3%
Units Sold77-3.8%-30.6%
Median Sales Price$347,500-7.9%+2.2%
New Listings263+20.1%+30.8%
Active Listings666+23.8%-5.9%
About the GMLRA Market Brief

The Georgia Mountains & Lakes REALTORS® Association (GMLRA) Market Brief is compiled by Georgia Multiple Listing Service (GAMLS). For more information on details of this month's report, please contact the Association at 404.845.4024.

*Each month, the numbers reported for the previous month are updated to reflect additional recordings.

About the Georgia Mountains & Lakes REALTORS® Association

The Georgia Mountains & Lakes REALTORS® Association (GMLRA) has been an instrumental factor in the growth of real estate in the Habersham, White and Rabun, Georgia area for more than a decade. GMLRA serves as a central source of information for its members, with mainly focusing on real estate education, the promotion of professionalism in the industry and representing REALTORS® members with legislative initiatives to create positive change for the real estate community.

About Georgia Multiple Listing Service

Since 1962 Georgia MLS has been providing real estate professionals with exceptional service, proven technology solutions, and unmatched value. With a laser-sharp focus on making the day-to-day tasks of our MLS subscribers more functional, more productive, and more profitable, we continue to implement the service blueprint that has led to our continued growth. For additional information or to start a discussion about how to partner with GAMLS please contact georgiamls@gamls.com.

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